Course Content
DEGREE LEVEL 1
Introduction To Graphic Design
Principles of Advertising
Client Brief Concept
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Creative Project
Project Management
Digital Illustration
Fundamentals of Entrepreneurship
DEGREE LEVEL 2
CORE MODULES
Social Media
Professional Practice: Client & Agency Management
Brand Strategy & Application
Innovation Processes
Advertising: Media Planning and Purchasing
Creativity and Innovation
Visual Culture
INTERNSHIP 16 WEEKS
DEGREE LEVEL 3
CORE MODULES
Integrated Marketing Communications
Digital Advertising: Individual Professional Project
Research Project Report
Venture Building
Persuasive Copywriting
Digital Advertising Analytics
Digital Advertising: Team Professional Project
Intellectual Property Basics
Exhibition Design
Year 1
ELECTIVE MODULES
Motion Graphics
Public Relations
Year 2
ELECTIVE MODULES
Web Design & Development
Digital Film Production
Digital & Experiential Advertising
Packaging Design
MQA COMPULSORY SUBJECTS*
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Communication Skills
Employee & Employment Trends
Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
