Course Content
Year 1
- Principles and Practice of Marketing (Part 1)
- Introduction to Advertising
- Introduction to Digital Marketing
- Personal Professional Development 1
- Principles and Practice of Marketing (Part 2)
- Financial Aspects of Marketing / Public Relations
- Creative Content Marketing
- Brand Management
- Bahasa Melayu Komunikasi 2 (International students)
- Tamadun Islam & Tamadun Asia (Local students)
- Malaysian Studies 3 (International students)
- Hubungan Etnik (Local students)
- Design Thinking / Bahasa Kebangsaan A*
Year 2
- Customer Insight & Research (Part 1)
- Personal & Professional Development 2
- Media Planning and Buying
- Global Marketing Management
- Customer Insight & Research (Part 2)
- Research Methods
- Advertising Campaign Management
- Integrated Marketing Communication Management
- Statistics for Managers
- Malaysia Society 5.0
- Community Engagement
Year 3
- Direct, Interactive and Digital Marketing (Part 1)
- Dissertation (Part 1)
- Internet Marketing
- Contemporary Issues in Marketing
- Direct, Interactive and Digital Marketing (Part 2)
- Dissertation (Part 2)
- Social Media and Analytics
- Strategic Communications
- Business Placement (Internship)
