Course Content
Year 1
Business Law
Digital Business
English for Business
Fundamentals of Accounting
Fundamentals of Business Finance
Fundamentals of Economics
Principles of Business Analytics
Principles of Management
Principles of Marketing
Year 2
Consumer Behaviour
Human Resource Management
Integrated Marketing Communication
Marketing Analytics
Marketing Management
Year 3
Business Ethics and Sustainability
Digital Marketing
International Marketing
Product Innovation and Commercialisation
Services Marketing
Strategic Management
Sustainable Business
Internship/ Business Consultancy Project/ Launching your Future Start-up
Electives (Choose 2 in Year 2)
Operation Management
Organisational Behaviour and Cultural Management
Scientific Ideas and Innovation
Supply Chain Management
Electives (Choose 2 in Year 3)
Leadership in the Age of Complexity
Managing Change
Project Management
Technology Management
Additional MOHE compulsory General Studies subjects
For Local Students
Appreciation of Ethics and Civilisation
Philosophy and Current Issues
For International Students
Appreciation of Ethics and Civilisation
Malay Language for Communication 2
For All Students
Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
Communication Skills
Community Service for Planetary Health
Entrepreneurial Mindset and Skills
Integrity and Anti-Corruption
