Course Content
Core Subjects
Advertising Strategies & Planning
English for Academic Purposes
Fundamentals of Marketing
Graphic Communication
Human Communication
Integrated Marketing Communications
Introduction to Communication Research
Introduction to Journalism
Introduction to Video / TV Production
Mass Communication & Related Theories
Media Law & Ethics
Media Issues & Content
Principles of Advertising
Principles of Public Relations
Mass Communication - Practical Component
Public Relations Strategies News Writing
Public Speaking
Radio & Podcast
Screen Production Techniques
Screen Writing
Writing for Mass Media
News Writing
Internships
Electives** (Choose one)
Introduction to Business
Photography
Film Criticism
Bahasa Kebangsaan A*
Co Curriculum
Green Future Malaysia
Media Literacy for Personal Branding
Malaysian Studies 2 (Local students) / Communicating in Malay 1B (international students)
* For Malaysian students who do not have a credit in SPM BM.
