Course Content
Year One
You will study multiple
- branding theories,
- concepts,
- processes, and
- creative communication tools employed by the industry,
- including historical contexts, ethics and sustainability in fashion.
You will start developing your
- own voice,
- ideas and
- creative practice through individual and group projects.
- Research skills,
- lateral thinking
- creative imagination are central to all units.
Year Two
You will further develop
- your skills with a specific focus on future concepts and innovative, creative branding strategies.
Exploration of applied theories to
- digital applications,
- social media platforms and
- multi-platform branding will further enhance your approach to branding and communication.
Creative concept development will be supported through the study of consumers’ shifting relationship with brands due to online communication and forecasting of ideas and scenarios for the future of the industry.
- Live projects and collaborative projects will expand your external contacts and enhance your professionalism, confidence, experience and employability.
Year Three
You will consolidate your in-depth knowledge of developing fashion branding strategies and communication campaigns to produce a creative and professional portfolio.
- The self-directed final year takes a holistic approach through a body of research that is supported by critical writing.
- This culminates in the realisation of a graduate portfolio which reflects your individual philosophy and career aspirations as a fashion branding professional and creative thinker/communicator.
