Course Content
Year 1
Academic Writing
Communication Technology
Communication Theory
Introduction to Mass Communication
Introduction to Sociology
Mass Media & Society
Media Ethics
Social Psychology
Year 2
Communication Law
Communication Research Methods
Cross-Cultural Communication
Introduction to Advertising
Introduction to Broadcasting
Introduction to Journalism
Organisational Communication
Principles of Public Relations
Year 3
Final Year Project
Media Management
Development Communication
Specialisation (Choose one)
Advertising
Advertising Copywriting
Creative Strategy Campaigns
Integrated Marketing Communication
Media Planning Analysis
Journalism
Feature Writing
News Reporting
Publication Design & Production
Digital Journalism
Public Relations
Public Opinion
Public Relations & Corporate Identity
Public Relations Writing
Special Event Production
Broadcasting
Broadcasting Production
Digital Video & Sound Technology
TV Production Project
Digital Post Production
General elective** courses (Choose three)
Consumer Behaviour
E-Commerce Theory and Applications
Desktop Publishing & Computer Graphics Editing
Foundations of Business
Foundations of Marketing
Marketing Planning
Organisational Behaviour
Principles of Information Technology
Web Design and Development with Multimedia
Global Integrated Project
Communicative foreign languages (Choose one)
French
German
Japanese
Mandarin
1. Compulsory
Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
Philosophy and Current Issues
Integrity and Anti-Corruption
Co-curriculum
Bahasa Kebangsaan A*
2. Electives (choose one)
Corporate Social Responsibility
Design Thinking
Presentation Skills
* For Malaysian students who do not have a credit in SPM BM.
