Course Content
Year 1
Content Creation
Digital Landscape
Economics for Business
Essential Skills in Marketing
Introduction to Marketing Communications
Preparing for Professional Success
Principles of Marketing
Understanding Data
Year 2
Advertising Concepts and Creativity
Campaign Insights, Analysis and Planning
Consumer Behaviour
Digital Experience
Enhancing Employability in Marketing
Managing People
Marketing Research
Social Media and Social Influence
Year 3
Agency Practice and Management
Branding and Communications Strategy
Digital Analytics and Social Media Monitoring
Global Marketing
Managing the Customer Journey
The Future of Marketing
Electives**
Choose from the following
Integrated Marketing Communications and Strategic Product Management
Dissertation – Marketing
** For offering of electives, please consult the Head of Programme
MPU Subjects
Appreciation of Ethics and Civilisations (Local Students) / Malay Communication 2 (International Students)
Philosophy and Current Issues
Bahasa Kebangsaan A* / Design Thinking
Corporate Social Responsibility and Community Engagement
Integrity and Anti-Corruption
* For Malaysian students who do not have a credit in SPM BM.
