Course Content
DEGREE LEVEL 1
Common Modules
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills
DEGREE LEVEL 2
Common Modules
Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods
Specialised Modules
E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Social Media and Communication
Creative Copywriting
INTERNSHIP 16 WEEKS
DEGREE LEVEL 3
Common Modules
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing
MQA COMPULSORY SUBJECTS*
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
