Course Content
YEAR 1
- Business Ethics
- Business Statistics
- Oral Communication
- Financial Management
- Introduction to Accounting
- Microeconomics
- Macroeconomics
- Organizational Behavior
- Principles of Management
- Principles of Marketing
- Writing and Referencing
YEAR 2
- Business Law
- Buyer Behaviour
- Digital Business and E-Commerce
- Financial Accounting
- Human Resource Management
- Management Accounting
- Management Decision Making
- Principles of Project Management
- Research and Consultancy Methods
- Sociology of Innovation
- Elective 1
- Elective 2
YEAR 3
- Contemporary Issues in Business and Management 1
- Contemporary Issues in Business and Management 2
- Leadership and High Performance Team
- Strategic Management
- Research Project / Consultancy Project
- Internship
- Elective 3
- Elective 4
Entrepreneurship
- Entrepreneur Finance
- Entrepreneurial Marketing
- Contemporary Entrepreneurship
- Venture Creation
Marketing
- Branding
- Strategic Marketing Planning
- Marketing Communications 1
- Marketing Communications 2
- Bahasa Melayu Komunikasi 2 (International Students)
- Pengajian Malaysia 3 (International Students)
- Hubungan Etnik (Malaysian Students)
- Tamadun Islam & Tamadun Asia (Malaysian Students)
- Entrepreneurship
- Malaysia and Global Issues
- Global Social Responsibility
- Bahasa Kebangsaan A*
Bahasa Kebangsaan A is compulsory for all Malaysian students
- without a credit in SPM Bahasa Malaysia.
- without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
