Course Content
Year 1
- Creative Industries
- Principles of Marketing
- Principles of Management
- Social Psychology for Communication
- Introduction to Corporate Communication
- Introduction to Creative Media
- Introduction to Finance and Accounting
- Introduction to Video Production and Management
- Digital Photography and Management
- Communication Law
Year 2
- Organisation and Management
- Design Thinking for Multiplatform Marketing
- Research Methodology
- Elective (1 subject)
- 5 Specialization subjects
Year 3
- Graduation Project (Part 1 & 2)
- Global Licensing and Distribution Studies
- E-Venture Startup
- Internship
Electives
- Set and Props Design
- Fashion and Costume Design
Specialisation
ENTERTAINMENT ARTS
- Acting and Performance
- Screen Production
- Music and Industry
- Writing and Directing
- Dance and Production
- Lighting and Sound Design
- Post Production
DESIGN
- Corporate Identity and Brand Packaging
- Visual Concept and Ideation
- Digital Media Design
- Multimedia and Web Design
- Motion Graphic Design
- User Experience Design
- Design for Sustainability
MPU
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Falsafah dan Isu Semasa
- Entrepreneurship
- Malaysia and Global Issues
- Global Social Responsibility
- Bahasa Kebangsaan A*
Notes
Bahasa Kebangsaan A is compulsory for all Malaysian students
- without a credit in SPM Bahasa Malaysia.
- without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
