Course Content
Core modules in this year include:
- Digital Strategy and Leadership – 15 credits
- Consumer Insight and Analytics – 15 credits
- Contemporary Issues in Marketing – 15 credits
- Project Management for Marketing – 15 credits
- Data Science for Marketing – 15 credits
- Advanced Marketing Analytics – 15 credits
- The Collaborative Marketing Project – 30 credits
- Independent Marketing Research Project – 60 credits