Course Content
Year 1
- ASPIRE 1
- Digital Marketing in the Contemporary World
- Principles of Marketing
- Understanding Business Analytics
- Creative Marketing Communications
- Understanding Global Dynamics
Year 2
- ASPIRE 2
- Social Media Marketing
- Consumers and Consumption
- Data Visualisation
- Developing Creative Marketing Content
- Business Research Skills
Final Year
- ASPIRE 3
- Digital Campaigns and Communications
- Creative Consultancy Project
- Data Analytics and Creating Value
Year 3
- optional one-year (48 weeks) work placement after the second year, in the UK or abroad
Final Year
Choose either:
- Management Dissertation
Or,
Choose two from a list which may include:
- Global Events and Festivals
- International Marketing
- Marketing for Small Business