Course Content
Year 1
- MK5139: Social Media Marketing Theory
- MK5138: Strategic Marketing
- MK5133: Marketing Performance & Productivity
- MK5137: Applied Marketing Project
- MK563: Research Methods
- MK5117: Services Marketing
- MK5140: Cases in Marketing Management & Strategy
- MK5136: Digital Sales Management
- MK5116: Negotiations
- MK566: Strategic Brand Management
- MK5104: Marketing Analytics
- MK5118: Social Marketing & Sustainability