Course Content
Year 1 (90 Credits)
- Required MK5139: Social Media Marketing Theory
- Required MK5141: International Marketing Strategy
- Required MK5137: Applied Marketing Project
- Required MK5133: Marketing Performance & Productivity
- Required MK563: Research Methods
- Required MK5117: Services Marketing
- Required MK5142: Marketing Innovation & Entrepreneurship
- Required MG5115: International Entrepreneurship
- Required MK566: Strategic Brand Management
- Required MK5104: Marketing Analytics
- Required MK5120: Global Business to Business (B2B) Marketing
- Required MK5118: Social Marketing & Sustainability
