Course Content
Year 1
- History of Design
- Fundamentals of Digital Arts
- Creative Studies
- Basic Drawing
- Design Fundamental
- Digital Illustration
- Digital Drawing
- Creative Typography
- Digital Photography
- Colour Studies
Year 2
- Consumer Behaviour
- Creative Copywriting
- Branding Design
- Layout and Composition
- Computer Graphic, Visualisation and Animation
- Digital Advertising
- Project Management
- Advertising Campaigns
- Graphic Design Theory and Practice
- Content Development & Entrepreneurship
- Advertising Ethics
- Advertising Analytics
Year 3
- Media Planning and Buying
- Advertising Design
- Art Direction
- Project 1 (Proposal)
- Project 2 (Final Project)
