Course Content
Year 1
Employability Skills
Understanding the Business Environment – Part 1
Understanding Business – Part 1
English 1
Business Economics
Business Management
Contemporary Debates in Business Management
Understanding the Business Environment – Part 2
Understanding Business – Part 2
Year 2
Marketing Intelligence
Marketing Management
Responsible Business
English 2
Malaysian Studies (International Student) / Hubungan Etnik (Local Student)
Business Placement Internship
Marketing Communications
Introduction to Strategic Management
Developing Career Prospects
Managing Information Systems
Bahasa Melayu Komunikasi 3 (International Student) / TITAS (Local Student)
Year 3
Business Research Dissertation – Proposal
Applying Critical Reflective Practice
Consumer Psychology
English 3
Public Speaking
Entrepreneurship
Statistics for Managers
Co-Curriculum / Community Service
Business Research Dissertation (report)
Internet Marketing
Strategic Marketing
Personal Health Management
