Course Content
Year 1
- Personal & Professional Development 1 – The Marketer
- Principles and Practice of Marketing
- Multichannel Marketing
- Financial Aspect of Marketing
- Public Relations: From Concepts to Practice
- Bahasa Melayu Komunikasi 2 (International students)
- Tamadun Islam & Tamadun Asia (Local students)
- Malaysia Society 5.0
Year 2
- Customer Insight & Research
- Personal & Professional Development 2
- Integrated Marketing Communications Management
- Global Marketing Management
- Marketing Management
- Malaysian Studies 3 (International students)
- Hubungan Etnik (Local students)
- Design Thinking / Bahasa Kebangsaan A*
Year 3
- Dissertation
- Direct, Interactive & Digital Marketing
- Business & Marketing Strategy
- Social Media Analytics
- Contemporary Issues in Marketing
- Social Marketing
- Community Engagement
