Course Content
Year 1
- Principles of Management
- Principles of Marketing
- Principles of Accounting
- Human Resource Management
- Business Communication
- Business Economics (Micro & Macro)
- Organizational Behaviour
- Consumer Behaviour
- E-Commerce
- Principles of Finance
- Applied Statistics
- Supervisory Skills
- Business Law
- Communication in the Workplace
Year 2
- Information Marketing
- Sales Management
- Social Marketing
- Strategic Marketing Management
- Marketing Research
- Managing Cultural Diversity
- Integrated Marketing Communications
- Business Ethics
- Public Relations
- Final Year Project I
- Green Technology
- Professional English: Essential Communication Skills
- Creativity and Innovation
Year 3
- Brand Management
- International Marketing
- Retailing
- Final Year Project II
- Industrial Training and Reporting
- Product Management
- International Business
- Services Marketing
- Social Media Marketing
- Leadership
- Occupational Safety and Health Management Systems
MPU
- Co-Curriculum
- Tamadun Islam & Tamadun Asia
- Entrepreneurship Skills
- Malaysian Economy
- Hubungan Etnik