Course Content
YEAR 1
- Critical Thinking & Reading Skills
- Introduction to Communication & Media
- Introduction to Sociology
- Principles of Advertising
- Media, Culture & Society
- Introduction to Radio Production
- Principles of Public Relations
- Introduction to New Media
- Media Research Methods
- Principles of News-writing & Reporting
- Organisational Communication
- Oral Communication
- Writing and Referencing
YEAR 2
- Introduction to Film Studies
- Consumer Behaviour
- Creative Strategy
- Introduction to Publication Design
- Principles of Copy Writing
- Media Planning
- Multimedia and Web Development
- Human Communication
- Photo Communication
- Media Law & Ethics
- Practical Training
