Course Content
Year 1
Introduction to Accounting and Finance
Introduction to Management
Introduction to Marketing
Analytics Implementation I: Spreadsheets and Databases
Business Analytics Programming I: SAS Base Language
Predictive Analytics I: Regression and Combinatorial Techniques
Prescriptive Analytics I: Fundamentals of Management Sciences
Foundations of Business Analytics OR Management Analysis
Year 2
Analytics Implementation II: Visualising Data for Effective Communication
Business Analytics Programming II: Algorithmic Thinking
Consulting: Context, Concepts and Practice
Predictive Analytics II: Business Forecasting
Prescriptive Analytics II: Simulation Business
Year 3
Analytics Implementation Ill: Knowledge Management, Methods and Ethics
Analytics in Action I
Analytics in Action II
Prescriptive Analytics Ill: Optimisation
Final Project
Optional modules:
Year 2
Digital Business Models
Financial Accounting II
Financial Econometrics I
Financial Management
Management Ethics
Research Methods in The Social Sciences Innovation, Technology and the Environment
Making Successful Decisions
Operations Management
Portfolio Theory and Financial Markets
Problem Structuring Methods
Year 3
Marketing in the Digital Age
Technological Innovation
Corporate Social Responsibility and Sustainable Business
Managing High-Growth Businesses
Project Management
Risk Management
Strategic Operations Management
