Course Content
Year 1
Students will learn the following subjects in the first year
New Media and Communication Technology
Fundamental of Web Design
Introduction to Mass Communication
Communication Theory and Practice
Basic Photography
Graphic Communication
Writing for Mass Media
Principles of Advertising and Design
Interpersonal Communication
Principles of Corporate Communication
Intercultural Communication
Principles of Public Relations
Persuasive Communication
Global English
Year 2
Students will learn the following subjects in the second year
Audience Analysis for New Media
Contemporary Issues in Digital Content
Strategic Communication in Crisis Management
Communication Law and Ethics
Audio Video Production
Publication and Production Design
Print and New Media Editing
Advertising and Promotion / Emerging Trends in Advertising
Organisation Communication
Media Planning and Management
Media, Culture and Society
Internship
MOHE General Studies
Students must pass these MOHE General Studies
For Local Students
- Appreciation of Ethics and Civilisation
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Creativity and Innovative Thinking Skills (for students who have a Credit in SPM Bahasa Melayu)
- Community Service
- Moral Education OR Islamic Studies OR Education for Sustainability Development
For International Students
- Bahasa Melayu Komunikasi 1
- Creativity & Innovative Thinking Skills
- Community Service
- Moral Education OR Education for Sustainability Development
- Community Service
