Course Content
Advertising
- Principles of Advertising and Design
- Advertising and Promotion
- Emerging Trends in
Advertising Public Relation/Corporate Communication
- Interpersonal Communication
- Principles of Corporate Communication
- Intercultural Communication
- Principles of Public Relations
- Persuasive Communication
- Organisation Communication
- Media, Culture and Society
- Media Planning and Management
Broadcasting
- Modern Electronic Media
- Audio Video Production
New Media & Design
- Fundamental of Web Design
- Graphic Communication
- New Media and Communication Technology
- Publication and Production Design
- Audience Analysis for New Media
- Contemporary Issues in Digital Content
- Strategic Communication in Crisis Management
Communication
- Introduction to Mass Communication
- Global English
- Communication Theory and Practice
- Communication Law and Ethics
Journalism
- Writing for Mass Media
- Print and New Media Editing
Internship
- Malaysian Studies 2
- Creativity & Innovative Thinking Skills
- Moral Education / Islamic Studies
- Community Service
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
- Principles of Management
- English for Information Technology
- English for Business Communication
