Course Content
Year 1
Accounting for Decision Making
Introductory Economics
Principles & Practice of Management
Principles of Marketing
Business Statistics
English for Business
Principles of Business Finance
Business Law
Year 2
Consumer Behaviour
Marketing Management
Marketing Channels
Marketing Research
Integrated Marketing Communication
Relationship Marketing
Services Marketing
Communication Skills
Year 3
Research Project (Part 1)
Research Project (Part 2)
International Marketing
Strategic Marketing
Internship
Business to Business Marketing
Marketing Planning and Execution
Digital Marketing
Business Ethics & Social Responsibilities
Professional Sales Management or Brand Management or Publicity and Media Writing
Entrepreneurship or Product Innovation and Commercialisation or Sustainable and Social Marketing or Retail Marketing
for Local Student:
Malaysian Studies 2
Moral Education / Islamic Studies
Community Service
Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
for International Student:
Malay Language for Communication 1
Moral Education / Islamic Studies
Community Service
