Course Content
Year 1
Communication Theory and Practice
Conceptual Art Direction
Creative Thinking
Designing with Type
Digital Photography
English for the Arts
Graphic Communication
Media, Culture & Society
Principles of Advertising
Year 2 & 3
Advanced Graphic Communication
Advertising Design & Production
Digital Media Literacy
Communication Skills
Corporate Identity Design
Creative Copywriting
Discipline Elective 1 (Year 2)
Discipline Elective 2 (Year 3)
Final Year Project
Free Elective 1 (Year 2)
Free Elective 2 (Year 3)
Global Branding and Identity
Industrial Training
Integrated Marketing Communication
Law & Ethics in Communication
Media Planning
Research Methodology in Advertising
Research Project in Advertising
Strategic Advertising Campaign
Discipline Electives (Choose 2)
Basic Narrative Analysis
Celebrity Culture
Design Thinking & Practice
Event Management
Intercultural Communication
Introduction to Packaging
Investor Relations
Political Communication
Public Relations Writing
Psychology in Communication
Free Electives (Choose 3)
- Advertising Through The Ages
- Global Media and Culture
- Understanding Social Media
Additional MOHE compulsory General Studies subjects
For Local Students
Penghayatan Etika dan Peradaban
Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
Community Service for Planetary Health
Falsafah dan Isu Semasa
Integrity & Anti-Corruption
For International Students
Appreciation of Ethics and Civilisation
Bahasa Melayu Komunikasi 2
Critical Thinking
Community Service for PLanetary Health
Integrity & Anti-Corruption
