Course Content
Year 1
- Principles of Advertising
- Creative Thinking
- Designing with Type
- Graphic Communication
- English for Academic and Professional Communication
- Conceptual Art Direction
Year 2 & 3
- Strategic Advertising Campaign
- Creative Copywriting
- Global Branding & Identity
- Media Planning
- Digital Media Literacy
- Law & Ethics in Communication
- Advanced Graphic Communication
- Research Methodology in Advertising
- Integrated Marketing Communication
- Advertising Design & Production
- Entrepreneurship in the Arts
- Research Project in Advertising
- Final Year Project
- Industrial Training
- English Communication Skills
- Media, Culture & Society
- Communication Theory and Practice
- Digital Photography
- Cultural Literacy
Discipline Electives (Choose 2)
- Basic Narrative Analysis
- Celebrity Culture
- Corporate Identity Design
- Design Thinking & Practice
- Introduction to Packaging
Free Electives (Choose 3)
- Advertising Through The Ages
- Global Media and Culture
- Understanding Social Media
General Study Subjects
For Local Student
- Islamic & Asian Civilisations
- Ethnic Relations
- Community Service in Sustainable Development
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
- Creativity for Sustainability
- Sustainable Development in Malaysia
For International Student
- Malay Language for Communication 2
- Malaysian Studies 3
- Community Service
- Sustainable Creativity
- Sustainable Development in Malaysia
