Course Content
Year 1
Principles of Mass Communication
Media, Culture & Society
Organisational Communication
Communication Theory & Practice
English for Academic and Professional Communication
Principles of Advertising & Design
Principles of Corporate Communication
Graphic Communication
Principles of Public Relations
Introduction to Consumer Behaviour
Year 2
Law and Ethics in Communication
Integrated Marketing Communication
Intercultural Communication
Media Technology
PR: Planning, Implementation & Evaluation
Global Branding and Identity
Public Relations: Strategies and Issues
Creative Copywriting
Year 3
Research Method
Political Communication
Corporate Social Responsibility
Research Project
Internship
Entrepreneurial Studies
Celebrity Culture
Basic Narrative Analysis
Investor Relations
Advertising Design and Production
Events Management
for Local Student:
Malaysian Studies 2
Moral Education / Islamic Studies
Community Service
Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
for International Student:
Malay Language for Communication 1
Moral Education / Islamic Studies
Community Service
