Course Content
Year 1
- Business Statistics
- Principles and Practice of Management
- Principles of Marketing
- Business Law
- English for Business
- Accounting for Decision Making
- Economics for Business
- Business Computing
- Introduction of Business Finance
Year 2
- Operations Management
- Marketing Management
- Human Resource Management
- Consumer Behaviour
- Marketing Research
- Communication Skills
- Integrated Marketing Communications
- International Marketing
- Entrepreneurship
Year 3
- Business Research Design
- Business Research Execution
- Business Ethics & Social Responsibility
- Leadership
- Internship
Streams 1, 2, 3 and 4 (Electives)
*Students shall:
(i) Choose 1 stream (choose 4 out of 5 subjects from the chosen stream) or
(ii) Choose any 4 subjects from any stream for a general Business Studies degree.
Stream Subjects
Stream 1 - E-Commerce
- Marketing Analytics
- Digital Economy
- Retail Marketing
- Database Fundamentals
- Programming Principles
Stream 2 - Services Marketing
- Services Marketing
- Sustainable & Social Marketing
- Customer Relationship Management
- Service Design and Operation Management
- Quality Management
Stream 3 - Digital Marketing
- Web Fundamentals
- Digital Economy
- Digital Marketing
- Marketing Analytics
- Customer Relationship Management
Stream 4 - Creative Branding & Innovation
- Brand Management
- Product Innovation and Commercialisation
- Scientific Ideas & Innovation
- Publicity and Media Writing
- Introduction to Psychology
MOHE General Studies
Students must pass these MOHE General Studies
For Local Students
- Appreciation of Ethics and Civilisation
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Creativity and Innovative Thinking Skills (for students who have a Credit in SPM Bahasa Melayu)
- Community Project
- Philosophy and Current Issues
For International Students
- Malay Language for Communication 2
- Appreciation of Ethics and Civilisation
- Community Project
