Course Content
Common Core
• Business Accounting
• English for Academic Purposes
• Principles of Management
• Introduction to Finance
• Business Mathematics
• Business Statistics
• Microeconomics
• Macroeconomics
• Organisational Behaviour
• Accounting for Decision Making
• Human Resource Management
• Research Methodology
• Introduction to Entrepreneurship
• Principles of Information Technology
• Communication Skills
• International Marketing
Discipline Core
• Consumer Behaviour
• Customer Relationship Management
• Digital Marketing
• Marketing Communication
• Sales Administration
• Product Innovation and Management
• Retailing
• Fundamentals of Marketing
• Services Marketing
Industrial Training
Compulsory
• Penghayatan Etika dan Peradaban (Local Students) OR Bahasa Melayu Komunikasi 1 (International Students)
• Bahasa Kebangsaan (A)* OR Leadership
• Integrity and Anti-Corruption
• Community Service
* For local students who do not have a credit for Bahasa
Melayu at SPM level.
