Course Content
Common Core
Business Accounting
English for Academic Purposes
Principles of Management
Introduction to Finance
Business Mathematics
Business Statistics
Microeconomics
Macroeconomics
Organisational Behaviour
Accounting for Decision Making
Human Resource Management
Research Methodology
Introduction to Entrepreneurship
Principles of Information Technology
Communication Skills
International Marketing
Programme Core
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Marketing Communication
Sales Administration
Product Innovation and Management
Retailing
Fundamentals of Marketing
Services Marketing
Industrial Training
College Core
Penghayatan Etika dan Peradaban (Local Students) or Bahasa Melayu Komunikasi 1 (International Students)
Bahasa Kebangsaan A* or Leadership
Principles of Information Technology
Community Service
Integrity and Anti-Corruption
*For local students who do not have a credit for Bahasa Melayu at the SPM/UEC level
