Course Content
Year 1
Introduction to Advertising
Introduction to Mass Communication
Introduction to Broadcasting
Design Fundamentals
Graphic Design 1
Photography
Human Communication
Communication Theories
Copywriting
English for Communication
Presentation Skills
Principles of Marketing
Religious Philosophy
Negotiation Skills/Bahasa Kebangsaan A
Media Law and Ethics
Creative Advertising Techniques
Year 2
Graphic Design II
Multimedia Design I
Multimedia Design II
Academic Writing
Brands and Branding
Creative Thinking and Problem Solving
Reseach Methodology
Advertising: Media Plannning
Tamadun Islam dan Tamadun Asia (TITAS)/BM Komunikasi 2
Hubungan Etnik/Pengajian Malaysia
Self-development
Year 3
Advertising Campaign I
Advertising Campaign II
Integrated Marketing Communication
Motion Graphics
Consumer Behaviour
Public Speaking
Industrial Training
Elective