Course Content
Year 1
Introduction to Advertising
Human Communication
Introduction to Graphic Design
Introduction to Broadcasting
Introduction to Marketing
Communication Theories
Introduction to Mass Communication
Visual Communication
Digital Photography
Copywriting
English for Communication
Presentation Skills
Negotiation Skills/Bahasa Kebangsaan A
Religious Philosophy
Year 2
Advertising: Media Planning
Introduction to Multimedia Design
Advanced Graphic Design
Advanced Multimedia Design
Media Law and Ethics
Brands & Branding
Qualitative Research Methods
Quantitative Research Methods
Academic Writing
Integriti dan Antirasuah/Self-development
Falsafah dan Isu Semasa
Penghayatan Etika dan Peradaban/
BM Komunikasi 2
Elective 1
Year 3
Advertising Campaign I
Advertising Campaign II
Integrated Marketing Communication
Consumer Behaviour
Motion Graphics
Public Speaking
Industrial Training
Elective 2
