Course Content
YEAR 1
- Public Relations Writing
- Introduction to Corporate Communication
- Introduction to Mass Communication
- Media Relations
- Corporate Writing
- Communication Theories
- Public Relations Campaign Skills: Theory & Strategy
- Oral Communication
- Writing and Referencing
YEAR 2
- Digital Public Relations
- Communication Law
- Public Relations Management
- Public Opinion and Activism
- Feature Writing and Public Relations
- Specialised Public Relations
- Communication Law
- Fundraising and Public Relations
- Crisis Communication and Management
- International Public Relations
- Professional Development & Leadership Skills
- Research Methodology
YEAR 3
- Financial Public Relations
- Final Year Project (Part 1 & 2)
- Public Relations Consultancy
- Elective 1
- Elective 2
- Internship
(Choose 2)
Event Management
Principles of Advertising
Principles of Marketing
Intercultural Communication
Integrated Marketing Communication
Media, Culture and Society
MPU
- Bahasa Melayu Komunikasi 2 (International Students)
- Pengajian Malaysia 3 (International Students)
- Hubungan Etnik (Malaysian Students)
- Tamadun Islam & Tamadun Asia (Malaysian Students)
- Entrepreneurship
- Malaysia and Global Issues
- Global Social Responsibility
- Bahasa Kebangsaan A*
Notes
Bahasa Kebangsaan A is compulsory for all Malaysian students
- without a credit in SPM Bahasa Malaysia.
- without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
