Course Content
YEAR 1
- Introduction to Mass Communication
- Social Psychology for Communication
- Media, Culture and Society
- Professional Development & Leadership Skills
- Principles of Advertising
- Introduction to Corporate Communication
- Introduction to Creative Media
- Organisational Communication
- Oral Communication
- Writing and Referencing
YEAR 2
- Principles of Journalism
- Communication Theories
- Intercultural Communication
- Communication Law
- Research Methodology
- Specialisations (4 subjects)
YEAR 3
- Undergraduate Seminar
- Final Year Project (Part 1 & 2)
- Internship
- Multimedia & Web Design (Elective)
- Specialisations (3 subjects)
CORPORATE COMMUNICATION
- Corporate Identity and Brand Packaging
- Event Management
- Public Relations Management
- Public Relations Campaign Skills: Theory & Strategy
- Public Relations Writing
- Media Relations
- Crisis Communication and Management
ADVERTISING MEDIA MANAGEMENT
- Creative Industries
- Consumer Behaviour
- Integrated Marketing Communication
- Interactive Media Promotions
- Media Buying and Planing
- Principles of Marketing
- Strategic Brand Management
JOURNALISM & BROADCASTING
- Broadcast Media Production
- Citizen Journalism and Participatory Culture
- Creative Industries
- Digital Photography and Imaging
- Print and Broadcast Journalism
- Radio Production
- Writing for the Screen
VISUAL COMMUNICATION
- Broadcast Media Production
- Corporate Identity and Brand Packaging
- Design Fundamental
- Digital Photography and Imaging
- Principles of Marketing
- Publication Design
- Visual Concepts and Ideation
MPU
- Bahasa Melayu Komunikasi 2 (International Students)
- Pengajian Malaysia 3 (International Students)
- Hubungan Etnik (Malaysian Students)
- Tamadun Islam & Tamadun Asia (Malaysian Students)
- Entrepreneurship
- Malaysia and Global Issues
- Global Social Responsibility
- Bahasa Kebangsaan A*
*Bahasa Kebangsaan A is compulsory for all Malaysian students
- without a credit in SPM Bahasa Malaysia.
- without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
