Course Content
YEAR 1
Writing and Referencing
Principles of Management
Principles of Marketing
Financial Management
Oral Communication
Introduction to Accounting
Business Statistics
Principles of Economics
Organizational Behaviour
Business Law
YEAR 2
Management Accounting
Financial Accounting
Human Resources Management
Principles of Project Management
Contemporary Issues in Business and Management
Management Decision Making
Managing Across Cultures
Principles of Responsible Business
Marketing Research and Consumer Insights
Specialisations 1
Specialisations 2
YEAR 3
Specialisations 3
Integrated Marketing Communication
Specialisations 4
Specialisations 5
Specialisations 6
Strategic Management
Integrative Business Capstone
Internship
Digital Business
(Dual Award option)
Introduction to Business Analytics
Big Data and Visual Analytics for Business
International Financial Management
Industry and Trade in Asia
Digital Marketing
International Business Management
Marketing
(Single Award option)
Marketing Communications 1
Marketing Communications 2
Branding
Strategic Marketing Planning
Buyer Behaviour
Digital Marketing
International Marketing
MPU
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Falsafah dan Isu Semasa
- Entrepreneurship
- Malaysia and Global Issues
- Global Social Responsibility
- Bahasa Kebangsaan A*
Bahasa Kebangsaan A is compulsory for all Malaysian students
- without a credit in SPM Bahasa Malaysia.
- without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
