Course Content
YEAR 1
- Oral Communication
- Writing and Referencing
- Business Law
- Business Statistics
- Financial Accounting
- Macroeconomics
- Management Accounting 1
- Microeconomics
- Principles of Management
- Principles of Marketing
YEAR 2
- Principles to Finance
- Organisational Behaviour
- Research Methodology
- Business Oriented Information Technology
- Specialisation (3 subjects)
- Elective (1 subject)
YEAR 3
- Strategic Management
- International Management
- Specialisation (3 subjects)
- Final Year Project
- Internship
Digital Business
(Dual Award)
Introduction to Business Analytics
Big Data and Visual Analytics in Business
International Financial Management
Marketing Research and Consumer Insights
Digital Marketing
Integrated Marketing Communication Strategy
Marketing
(Single Award)
Digital Strategy
Consumer Behaviour
Marketing Research and Consumer Insights
Brand Management
Services Marketing
Managing Marketing Intelligence
Sustainable Business
(Single Award)
Environmental and Natural Resources Economics
Climate Change and Business Development
Sustainable Business Practices
Responsible Leadership
Big Data and Visual Analytics for Business
Marketing Research and Consumer Insights
Logistics
(Single Award)
Introduction to Logistics
Logistics Intelligence
Logistics Strategy
Digital Marketing
Supply Chain Management
Purchasing Management
Finance
(Single Award)
Financial Markets & Institutions
Corporate Finance
Digital Marketing
Portfolio Management
International Financial Management
Investment Analysis
MPU
- Bahasa Melayu Komunikasi 2 (International Students)
- Pengajian Malaysia 3 (International Students)
- Hubungan Etnik (Malaysian Students)
- Tamadun Islam & Tamadun Asia (Malaysian Students)
- Entrepreneurship
- Malaysia and Global Issues
- Global Social Responsibility
- Bahasa Kebangsaan A*
*Bahasa Kebangsaan A is compulsory for all Malaysian students
- without a credit in SPM Bahasa Malaysia.
- without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
