University of York

BSc (Hons) in Marketing (with a year in industry)

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Intakes
Sep
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Duration
4 years

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Internship
Internship available
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Award
University of York
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Intakes : Sep
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Duration : 4 years
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Internship : Internship available
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Award : University of York

Is this course for you?

Step 1 Check Entry Requirement
A-Level AAB UEC 4A 1B Diploma CGPA 3.25
Step 2 Check Course Fees
Estimated fees is RM 379,296
Step 3 Check Nett Fee with Scholarship
Scholarships available: 1 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 38 institutions with 110 awards

Entry Requirements

Fees

Registration Fee
MYR 0
Resource Fee
-
Tuition Fee (Home)
MYR 379,296
Estimated Total Fees
MYR 379,296

Awards & Scholarships

Course Content

Year 1

  • Essentials of Marketing and Communication 
  • Foundations of Business Ethics 
  • Quantitative Methods 
  • Behaviour in Organisations I 
  • Business Accounting 
  • Management and the Business Environment: Economic Theory and Practice 

 

Year 2

  • Consumer Behaviour 
  • Marketing, Entrepreneurship and Innovation 
  • Research and Analytics in Marketing 
  • Business Planning 
  • Ethical Marketing 

 

Year 3

  • Placements

In recent years placements have included:

  • Morgan Stanley
  • Intel
  • GSK
  • PricewaterhouseCoopers
  • Ernst & Young
  • The Walt Disney Company
  • Tech Data

Year 4

  • B2B Sales and Negotiation 
  • Business Consultancy Project 
  • International Marketing Strategy 

Year 2

  • Management of Human Resources 
  • Project and Operations Management 
  • Management Information Systems 
  • Strategic Management 

Year 4

  • Business Humanities 
  • Corporate Governance and Accounting in the International Economy 
  • E Marketing 
  • Human Resource Learning and Development 
  • Internationalisation of Modern Management 
  • Relationship Marketing, Stakeholders and Society 

Interested in

Marketing

from York, Heslington?


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