Course Content
Year 1
- Essentials of Marketing and Communication
- Foundations of Business Ethics
- Quantitative Methods
- Behaviour in Organisations I
- Business Accounting
- Management and the Business Environment: Economic Theory and Practice
Year 2
- Consumer Behaviour
- Marketing, Entrepreneurship and Innovation
- Research and Analytics in Marketing
- Business Planning
- Ethical Marketing
Year 3
- B2B Sales and Negotiation
- Business Consultancy Project
- International Marketing Strategy
Year 2
- Management of Human Resources
- Project and Operations Management
- Management Information Systems
- Strategic Management
Year 3
- Business Humanities
- Corporate Governance and Accounting in the International Economy
- E Marketing
- Human Resource Learning and Development
- Internationalisation of Modern Management
- Relationship Marketing, Stakeholders and Society
