Course Content
Year 1
- Leadership and Organisational Behaviour (Mandatory)
- Accounting for businessfor Business (Requisite)
- Principles of Digital Marketing (Requisite)
- Managing Business Data (Requisite)
- Economics for Business (Requisite)
- Understanding Entrepreneurial and Innovative Spirit (Requisite)
Year 2
- Career & Professional Development in Practice
- Business Ethics
- Digital Business Models
- Digital Marketing Performance
- Data and Decision Making
- Consumer Behaviour
Year 3
- Extended Project or The Enterprising Graduate
- Future of Business Technologies
- Digital Commerce Management
- Brands and Branding
- Marketing Communication Strategies
