Course Content
Year 1
Required modules
- Introduction to Accounting and Finance
- Business Psychology
- Business Organisations in a Global Economy
- Business Data Analysis
- Principles of Marketing
- Introduction to Management
Required zero-credit module
- Business Readiness (Year 1)
Year 2
Required modules
- Managing People and Careers
- Project Management
- Consumer Behaviour
- Digital Marketing
- Strategic Digital Communication
- Branding
Required zero-credit module
- Business Readiness (Year 2)
Year 3
Required modules
- Business Ethics and Responsible Management
- Applied Corporate Strategy
- Sales, Advertising and PR
- Emerging Issues in Marketing Communications
Required zero-credit module
- Business Readiness (Year 3)
Optional modules (pre/corequisites)
- Business and Management Dissertation (Part 1)
- Business and Management Dissertation (Part 2)
- Managing Innovation
- Management Consultancy Skills
- Management Consultancy Project
- Contemporary Issues in Management
