BA (Hons) Digital Marketing

 Core modules

• Digital Content Creation – 20 credits
• Marketing Principles And Practice – 20 credits
• Managing People in Organisations (Psychology) – 20 credits
• Consumer Insights – 20 credits
• Introduction to Digital Marketing – 20 credits
• Discovering The Marketing Professional  – 20 credits

Year 2

Core modules

• Digital Marketing – 20 credits
• Marketing Communications – 20 credits
• Marketing Research Project – 20 credits
• Social Media Marketing – 20 credits
• Visualising Data – 20 credits
• Search Marketing  – 20 credits

Optional modules

• Managing Product Portfolios – 20 credits
• Public Relations – 20 credits
• Modern Foreign Language (IWLP) – 20 credits

Year 3 

Core modules

• Strategic Marketing in a Global Environment – 20 credits
• Trends in Technology – 20 credits
• Digital Marketing Strategy – 20 credits

Optional modules

• Advertising – 20 credits
• Dissertation (Marketing) – 40 credits
• Marketing Consultancy Project – 40 credits
• Social Marketing – 20 credits
• Understanding Brands – 20 credits