Course Content
Year 1
Core modules
- Digital Content Creation – 20 credits
- Marketing Principles And Practice – 20 credits
- Managing People in Organisations (Psychology) – 20 credits
- Consumer Insights – 20 credits
- Introduction to Digital Marketing – 20 credits
- Discovering The Marketing Professional – 20 credits
Year 2
Core modules
- Digital Marketing – 20 credits
- Marketing Communications – 20 credits
- Marketing Research Project – 20 credits
- Social Media Marketing – 20 credits
- Visualising Data – 20 credits
- Search Marketing – 20 credits
Optional modules
- Managing Product Portfolios – 20 credits
- Public Relations – 20 credits
- International Marketing Project - 20 credits
- Event Planning and Marketing - 20 credits
Year 3
Core modules
- Dissertation (Marketing) - 40 credits
- Data Science - 20 credits
- Digital Marketing Strategy (Level 6) - 20 credits
- Strategic Marketing in A Global Environment - 20 credits
Optional modules
- Advertising – 20 credits
- Business Consultancy Project - 20 credits
- Contemporary Issues in Product and Service Development - 20 credits
- Transformative Marketing - 20 credits
