Course Content
Level 4 (Undergraduate year 1)
All students must complete these modules:
- The Global Business Environment (BM4115)
- Academic, Personal and Professional Development (BM4720)
- Live Management Enquiry Project (BM4725)
- Marketing Principles (MS4105)
- Social Media Channels (MS4106)
- Consumer Behaviour and Analysis (MS4107)
- Creative Skills for Marketers (MS4109)
- Marketing Communications (MS4201)
Level 5 (Undergraduate year 2)
All students must complete these modules:
- Applied Management Skills (BM5726)
- Marketing Experiences (LE5900)
- Luxury Brand Management (MS5106)
- Digital Marketing: Fundamentals (MS5107)
- Market Research and Analysis (MS5111)
- Public Relations (MS5202)
- Persuasive Advertising and Insight (MS5209)
- International Marketing (MS5301)
Level 6 (Undergraduate final year)
All students must complete these modules:
- Capstone Business Project (BM6725)
- Strategic Marketing (MS6101)
- Marketing Agency (MS6106)
- Loyalty and Communications (MS6109)
- Campaign Planning (MS6110)
- Marketing in Society (MS6203)
- Service Ecosystems (MS6208)
