Course Content
Semester 1
- Introduction to Consumer Psychology
- Understanding Human Decision Making
- Data Analysis through R (The Irish Centre for High Performance Computing)
- International Business Project (x-culture.org)
Semester 2
- Consumers across Cultures and Contexts
- Sustainable Consumption
- Information Systems Strategy and Innovation (J.E. Cairnes School of Business & Economics)
- Strategic Brand Management
Semester 1 & 2
- Tools and Insights from Industry (Industry leaders)
- Measuring Consumer Behaviour & Engagement
- Work-based Research Project
