Course Content
Year 1
RequiredMK5148: Applied Marketing Project - 20 Credits - Semester 1
RequiredMK5146: Consumption & Society - 5 Credits - Semester 1
RequiredMK5139: Social Media Marketing Theory - 5 Credits - Semester 1
RequiredMK5143: Inbound Marketing & Content Creation - 10 Credits - Semester 1
RequiredMK563: Research Methods - 5 Credits - Semester 1
RequiredMK5133: Marketing Performance & Productivity - 5 Credits - Semester 1
RequiredMK5117: Services Marketing - 5 Credits - Semester 1
RequiredMK5158: Partnership Marketing - 5 Credits - Semester 2
RequiredMK5144: Digital Metrics & Analytics - 5 Credits - Semester 2
RequiredMK5136: Digital Sales Management - 5 Credits - Semester 2
RequiredMK566: Strategic Brand Management - 5 Credits - Semester 2
RequiredMK5130: Digital Marketing Strategy - 10 Credits - Semester 2
RequiredMK5104: Marketing Analytics - 5 Credits - Semester 2
