Course Content
Year 1 (90 Credits)
RequiredMK5148: Applied Marketing Project
RequiredMK5146: Consumption & Society
RequiredMK5139: Social Media Marketing Theory
RequiredMK5138: Strategic Marketing
RequiredMK5133: Marketing Performance & Productivity
RequiredMK563: Research Methods
RequiredMK5117: Services Marketing
RequiredMK5158: Partnership Marketing
RequiredMK5140: Cases in Marketing Management & Strategy
RequiredMK5136: Digital Sales Management
RequiredMK5116: Negotiations
RequiredMK566: Strategic Brand Management
RequiredMK5104: Marketing Analytics
OptionalEX010: Previous Yr Exemption
OptionalEX005: Previous Yr Exemption
OptionalEX015: Previous Yr Exemption
OptionalEX020: Previous Yr Exemption
OptionalEX030: Previous Yr Exemption