Course Content
Year 1 (90 Credits)
- Required MK5139: Social Media Marketing Theory
- Required MK5138: Strategic Marketing
- Required MK5133: Marketing Performance & Productivity
- Required MK5137: Applied Marketing Project
- Required MK563: Research Methods
- Required MK5117: Services Marketing
- Required MK5140: Cases in Marketing Management & Strategy
- Required MK5136: Digital Sales Management
- Required MK5116: Negotiations
- Required MK566: Strategic Brand Management
- Required MK5104: Marketing Analytics
- Required MK5118: Social Marketing & Sustainability