Course Content
YEAR 1
Advertising Copy Writing
Co-Curriculum
Communication Skills in Public Relations
Communicative English
Design for Media
Elective Unit
Interpersonal Communication
Introduction to Advertising
Introduction to Mass Communication
Media Planning
MPU1*
MPU3
Public Relations
Public Relations Writing
Sun Zi's Art of War and Business Strategies
YEAR 2
Advanced Public Relations Writing
Brand Management
Communication Research Methods
Communication Theories
Corporate Social Responsibility
Creative Strategy for Advertising
Crisis Management in Public Relations
Digital Communication Technology
Integrated Marketing Communication
Media Law and Ethics
MPU1**
National Language/Other Languages
YEAR 3
Event Management
Event Planning
Final Year Project 1
Final Year Project 2
Industrial Training
Organisational Communication
Public Relations Practices
Social Media for Public Relations
Elective Unit - Choose 1 Course(s)
Advertising and Promotion
Computer Systems and Applications
Customer Relationship Management
Industrial Relationas
Information Systems
Introduction to Multimedia
Service Management
MPU1* - Choose 1 Course(s)
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU1** - Choose 1 Course(s)
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
MPU3 - Choose 1 Course(s)
Business and Society
Confucianism and Modern Society
Culture and Communication
Introduction to Political Science
Introduction to Sociology
Malaysian Economy
National Language/Other Languages - Choose 1 Course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language
Co-Curriculum - Choose 1 Course(s)
Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Abroad
Leadership and Teambuilding
Management of Martial Arts Activity
Management of Sports Activity
Managing Personal Finance
Music Performance
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ
