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Intakes
Jan May Oct
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Duration
3 years

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Internship
YES
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Universiti Tunku Abdul Rahman (UTAR)
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Intakes : Jan May Oct
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Duration : 3 years
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Internship : YES
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Award : Universiti Tunku Abdul Rahman (UTAR)

Is this course for you?

Step 1 Check Entry Requirement
A-Level EE UEC 5B Diploma CGPA 2.0 STPM CC Foundation CGPA 2.0 CPU Avg. 70% SACE/WACE ATAR 70
Step 2 Check Course Fees
Estimated fees is RM 48,500
Step 3 Check Nett Fee with Scholarship
Scholarships available: 2 Awards
Step 4 Determine Your Best Option
Compare Mass Communication courses & estimated total fee across 26 institutions with 90 awards

Entry Requirements

Fees

Registration Fee
MYR 0
Resource Fee
-
Tuition Fee (Home)
MYR 48,500
Estimated Total Fees
MYR 48,500

Awards & Scholarships

Course Content

YEAR 1
Advertising Copy Writing
Communicative English
Design for Media
Design Fundamentals I
Design Fundamentals II
Elective I
Elective II
English for Mass Communication
Introduction to Advertising
Introduction to Mass Communication
Media Planning
Minor I
Minor II
Typography in Advertising

YEAR 2
Brand Management
Co-Curriculum
Communication Research Methods
Communication Theories
Creative Strategy for Advertising
Digital Communication Technology
Integrated Marketing Communication
Internet Advertising
Minor IV
MPU1*
MPU1**
MPU3
National Language/Other Languages
Online Advertising and Digital Economy
Project I

YEAR 3
Advertising and Society
Industrial Training
Media Law and Ethics
Minor III
Minor V
Portfolio
Project II
Sun Zi's Art of War and Business Strategies
Thinking Techniques

Elective I - Choose 1 Course(s)
Computer Systems and Applications
Introduction to Multimedia

Elective II - Choose 1 Course(s)
Positive Psychology
Stratiscal Techniques for Behavioural

Minor I - Choose 1 Course(s)
Photography in Commercial Design
Principles of Marketing

Minor II - Choose 1 Course(s)
Consumer Behaviour
Interactive Multimedia

Minor III - Choose 1 Course(s)
Entrepreneurship
Web Page Design

Minor IV - Choose 1 Course(s)
Management Principles
Sales Promotion Design

Minor V - Choose 1 Course(s)
Advertising Client Management
3D Computer Animation

MPU1* - Choose 1 Course(s)
Bahasa Melayu Komunikasi 2
Tamadun Islam dan Tamadun Asia (TITAS)

MPU1** - Choose 1 Course(s)
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students

MPU3 - Choose 1 Course(s)
Culture and Communication
Development Trends in Malaysia
Introduction to Political Science
Introduction to Sociology

National Language/Other Languages - Choose 1 Course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language

Co-Curriculum - Choose 1 Course(s)
Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Abroad
Leadership and Teambuilding
Managing Personal Finance
Management of Martial Arts Activity
Management of Sports Activity
Music Performance
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ

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