Course Content
YEAR 1
Creative Thinking
Design for Media
Design Fundamentals
Elective II
English for Mass Communication
Introduction to Advertising
Introduction to Mass Communication
Introduction to Social Media Strategy
Media Planning
Media Publication
MPU1*
Multimedia Content Production I
Photography in Commercial Design
Sun Zi's Art of War and Business Strategies
Typography in Advertising
YEAR 2
3D Computer Animation
Advertising Client Management
Advertising Copy Writing
Advertising Creative Strategy
Advertising Research Methods
Co-Curriculum
Communication Theories
Design Research
Digital Advertising
Media Law and Ethics
National Language/Other Languages
Public Speaking
Web Page Design
YEAR 3
Advertising and Society
Design Campaign
Digital Communication Technology
Elective I
Industrial Training
MPU1**
MPU3
Elective I (Choose 1 course)
Computer Systems and Applications
Fundamentals of Digital Media Technology
Introduction to Internet of Things and Its Applications
Elective II - Choose 1 Course(s)
Positive Psychology
Consumer Behaviour
MPU1* - Choose 1 Course(s)
Falsafah dan Isu Semasa - For Local Students
Bahasa Melayu Komunikasi 2 - For International Students
MPU1** - Choose 1 Course(s)
Penghayatan Etika dan Peradaban - For Local Students
Philosophy and Current Issues - For International Students
MPU3 - Choose 1 Course(s)
Culture and Communication
Development Trends in Malaysia
Introduction to Political Science
Introduction to Sociology
National Language/Other Languages - Choose 1 Course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language
Co-Curriculum - Choose 1 Course(s)
Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Abroad
Leadership and Teambuilding
Managing Personal Finance
Management of Martial Arts Activity
Management of Sports Activity
Music Performance
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ
