Course Content
YEAR 1
Advertising Copy Writing
Communicative English
Design for Media
Design Fundamentals I
Design Fundamentals II
Elective I
Elective II
English for Mass Communication
Introduction to Advertising
Introduction to Mass Communication
Media Planning
Minor I
Minor II
Typography in Advertising
YEAR 2
Brand Management
Co-Curriculum
Communication Research Methods
Communication Theories
Creative Strategy for Advertising
Digital Communication Technology
Integrated Marketing Communication
Internet Advertising
Minor IV
MPU1*
MPU1**
MPU3
National Language/Other Languages
Online Advertising and Digital Economy
Project I
YEAR 3
Advertising and Society
Industrial Training
Media Law and Ethics
Minor III
Minor V
Portfolio
Project II
Sun Zi's Art of War and Business Strategies
Thinking Techniques
Elective I - Choose 1 Course(s)
Computer Systems and Applications
Introduction to Multimedia
Elective II - Choose 1 Course(s)
Positive Psychology
Stratiscal Techniques for Behavioural
Minor I - Choose 1 Course(s)
Photography in Commercial Design
Principles of Marketing
Minor II - Choose 1 Course(s)
Consumer Behaviour
Interactive Multimedia
Minor III - Choose 1 Course(s)
Entrepreneurship
Web Page Design
Minor IV - Choose 1 Course(s)
Management Principles
Sales Promotion Design
Minor V - Choose 1 Course(s)
Advertising Client Management
3D Computer Animation
MPU1* - Choose 1 Course(s)
Bahasa Melayu Komunikasi 2
Tamadun Islam dan Tamadun Asia (TITAS)
MPU1** - Choose 1 Course(s)
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU3 - Choose 1 Course(s)
Culture and Communication
Development Trends in Malaysia
Introduction to Political Science
Introduction to Sociology
National Language/Other Languages - Choose 1 Course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language
Co-Curriculum - Choose 1 Course(s)
Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Abroad
Leadership and Teambuilding
Managing Personal Finance
Management of Martial Arts Activity
Management of Sports Activity
Music Performance
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ
