Course Content
YEAR 1
Advertising Copywriting
Advertising Design I
Co-Curriculum
Communicative English
Creative Thinking and Idea Generation
Creative Writing
Design Studio
Elective I
Fundamentals of Public Relations
Introduction to Advertising
Introduction to Broadcasting
Introduction to Journalism
MPU1*
National Language/Other Language
Radio Broadcasting
Sun Zi's Art of War and Business Strategies
YEAR 2
Approaches to Communication Research
Basic Video Production
Communication Law
Creative Strategy for Advertising
Elective II
Elective III
Entrepreneurship
Interactive Multimedia I
Interactive Multimedia II
Internet Journalism
Media and Communication Theories
Media Planning
New Media and Communication
Screenplay and Scriptwriting
YEAR 3
Entreprenuership
Ethics in Media Communication
Final Project
Industrial Training
Media Project
MPU1**
Politics and Media
Elective I - Choose 1 Course(s)
English for Business
Marketing and Media
Public Speaking
Elective II - Choose 1 Course(s)
Fundamentals of Psychology
Integrated Marketing Communications
Introduction to Sociology
MPU1* - Choose 1 Course(s)
Falsafah dan Isu Semasa - For Local Students
Bahasa Melayu Komunikasi 2 - For International Students
MPU1** - Choose 1 Course(s)
Philosophy and Current Issues - For International Students
Penghayatan Etika dan Peradaban - For Local Students
National Language/Other Languages - Choose 1 Course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Introduction to French
Introduction to Japanese
Introduction to Korean
Co-Curriculum - Choose 1 Course(s)
Art, Craft, and Design
Arts and Cultural Performance
Community Project
Language, Culture and Social Study Abroad
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
