Course Content
Core Courses
- Public Speaking 1
- Public Speaking 2
- Entrepreneurship and Innovation
- Principles of Management
- Principles of Finance
- Principles of Marketing
- Principles of Microeconomics
- Principles of Macroeconomics
- Organizational Behaviour
- Principles of Accounting
- Business Statistics
- Strategic Management
- Human Resource Management
- Business Law
Major 1 - Business Analytics
- Data Mining
- Business Modelling
- Business Analytics
- Business Intelligence
- Data Visualization
- Programming for Analytics
- Predictive Analytics
- Big Data Analytics
- Advanced Production and Operations Management
- Management Information Systems
- Apprenticeship 1 / Case Study 1 / Business Plan 1
Major 2 - Digital Marketing
- Cost and Management Accounting
- Marketing Management
- Project Management
- E-Commerce: Micro-Multinationals
- Social Media Content Marketing
- Pay Per Click Advertising
- Applied Digital Marketing Strategies
- Digital Analytics for Marketing Professionals
- Digital Marketing Channels
- Digital Techniques
- Apprenticeship 2 / Case Study 2 / Business Plan 2
