Course Content
Year 1
- Introduction to Mass Communication
- Basic Photography
- Visual Communication
- Introduction to Public Speaking
- Introduction to Video Production
- Fundamentals of Management
- Writing For Mass Communication
- University Life
- Co-Operative Placement 1
- Appreciation of Ethics and Civilisations
- Communication in Bahasa Melayu 3
- Extra-curricular Learning Experience 1
Year 2
- Creative Content Development
- Mass Communication Research 1
- Design and Thinking
- New Media Studies
- Co-Operative Placement 2
- Extra-curricular Learning Experience 2
Year 3
- Media, Law and Ethics
- Entrepreneurship
- Alternative Voices and Issues in Mass Communication
- Mass Communication Project
- Mass Communication Research 2
- Co-Operative Placement 3
- Introduction to Psychology
- Organisational Behaviour
- Introduction to Political Science
- Future Directions, Future Casting
- Extra-curricular Learning Experience 3
Year 1
Major Elective (Choose 3)
- Introduction to Advertising
- Film Studies
- Introduction to Public Relations
- Introduction to Journalism
- Fundamentals of Marketing
Year 3
Free Elective (Choose three)
- Video Editing
- New Media Production and Strategies
- Corporate Social Responsibility and Event Management
- Pop Culture
- Advertising Campaign
- Introduction to Psychology
- Organisational Behaviour
- Introduction to Political Science
- Critical Issues in the Contemporary World
- Future Directions, Future Casting
- Thinking and Being
Mass Communication Pathways (Choose one) (To be taken in Year 2 and Year 3) Students are required to take all 6 courses including Capstone Course +1 Course from Other Pathway.
1. Film and Television
- Film Production
- Film Appreciation
- Documentary Production
- Directing and Aesthetics
- Scriptwriting
- TV Production (CAPSTONE COURSE)
2. Journalism
- Photojournalism
- Editing
- Feature Writing
- New Media Journalism
- Broadcast Journalism
- Media Publishing for Print and New Media (CAPSTONE COURSE)
3. Marketing Communications
- Creative Copywriting
- Marketing Strategies
- Brand Communication
- Consumer Behaviour
- Media Planning and Management
- Integrated Marketing Communication Campaign (CAPSTONE COURSE)
Year 1
MPU (Compulsory Subjects) - Applicable for Local Students
Hubungan Etnik (MPU - U1)
TITAS (MPU - U1)
Bahasa Kebangsaan A
Religions in Malaysia (MPU - U3)
MPU (Compulsory Subjects) - Applicable for International Students
Malaysian Studies (MPU - U1)
Bahasa Melayu Komunikasi 3 (MPU - U1)
Religions in Malaysia (MPU - U3)
