Course Content
Year 1
- Introduction to Business
- Office Application
- Basic Practices of Marketing
- Microeconomics
- Financial Accounting 1
- Business Communication
- Business Mathematics
- Fundamentals of Management
- Management Information Systems
- Macroeconomics
- Business Statistics
MPU Subjects
- Islamic and Asian Civilisation, TITAS (Local student)
- Malaysian Studies 3 (International Student)
Year 2
- Managing Innovation
- Consumer Behaviour
- International Business Strategies
- Business-To-Business Marketing
- The International Business Environment
- Organisational Behaviour and Management
- Business Research Methods
- Strategic Entrepreneurship
Year 3
- Business Strategy
- Research Project - Marketing
- Career Skills in Business
- Marketing Communications
- Services Marketing
- Digital Marketing and Social Media (optional)
- Business Model Innovation (optional)
- Communication and Intercultural Skills (optional)
