Course Content
Year 1
Fundamentals of Marketing
Commercial Law
Fundamentals of Management
Microeconomics
Organisation Behaviour
Business Accounting
Introduction to Marketing Communication
Business Communication
Co-Operative Placement 1
Year 2
Macroeconomics
Business Mathematics
Relationship Marketing
Business Ethics in Ethical Decision Making
Managing People
Direct Marketing
Marketing Processes
Business Modelling with Spreadsheet
Consumer Behaviour
Business Research Methods
Internet Marketing
Co-Operative Placement 2
Year 3
Entrepreneurship
Marketing Research Project A
Marketing Promotion
Strategic Marketing
International Business
Event Operation Management
Marketing Research Project B
Strategic Management
Services Marketing
Current Issues in Marketing
Retail Marketing
Co-Operative Placement 3
Year 2
Internet in Practice
Financial Management
Introduction to Insurance
Year 3
Strategic Information Systems Management
Strategic Brand Management
Year 1
University Life (MPU - U2)
Business Law - Malaysian Perspective (MPU - U3)
Extracurricular Learning Experience 1 (MPU - U4)
Year 2
Extracurricular Learning Experience 2 (MPU - U4)
Year 3
Extracurricular Learning Experience 3 (MPU - U4)
General Courses (MPU) are compulsory for all students
MPU-U1
Ethnic Relations (for Local students) / Malaysian Studies (for International students)
Islamic Civilisation and Asian Civilisation (for Local students) / Communication in Bahasa Melayu 3 (for International students)
