Course Content
Year 1
Business Law
Statistics and its Applications
Fundamentals of Management
Fundamentals of Marketing
Microeconomics
Organisational Behaviour
Introductory Accounting
Introduction to Marketing Communication
Business Communication
Macroeconomics
Financial Management
Year 2
Business Mathematics
Sales Management
Human Resource Management
Internet in Practice
Direct Marketing
Marketing Processes
Management Science
Consumer Behaviour
Business Research Methods
Digital Marketing
Business Information Systems
Entrepreneurship
Retail Management
Co-Operative Placement 1
Year 3
Marketing Research Project A
Marketing Promotion
Strategic Marketing
Marketing Research Project B
Strategic Management
Services Marketing
Current Issues in Marketing
Co-Operative Placement 2
Year 3
International Business
Strategic Information Systems Management
Strategic Brand Management
Business Intelligence using Big Data
Logistics and Supply Chain Management
Business Ethics in Ethical Decision Making
For Malaysian students:
Appreciation of Ethics and Civilisations (Penghayatan Etika dan Peradaban)
Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)
For international students:
Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3 (Bahasa Melayu Komunikasi 3)
