Course Content
Year 1
Fundamentals of Marketing
Fundamentals of Management
Business Accounting
Microeconomics
Organisational Behaviour
Business Information System
Business Communication
Macroeconomics
Introduction to Digital Marketing
Statistics and its Applications
Co-Operative Placement 1
Year 2
Consumer Behaviour
Marketing Analytic
Marketing Processes
Managing People
Entrepreneurship
Financial Management
Business Research Method
Internet and SEO Marketing
Sales Management
Operations Management
Management Ethics
Co-Operative Placement 2
Year 3
Social Media Marketing
Strategic Marketing
Integrated Marketing Communications
Marketing Research Project A
Marketing Research Project B
Services Marketing
Retail Brand Management
International Sustainable Marketing
Current Issues in Marketing
Strategic Management
Co-Operative Placement 3
Year 1
Electives (Choose one)
- Sustainability in Business
- Introduction to Branding
For Malaysian students:
Appreciation of Ethics and Civilisations (Penghayatan Etika dan Peradaban)
Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)
For international students:
Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3 (Bahasa Melayu Komunikasi 3)
