Course Content
Year 1
- Fundamentals of Marketing
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Organisational Behaviour
- Business Information System
- Business Communication
- Macroeconomics
- Co-Operative Placement 1
- Introduction to Digital Marketing
- Statistics and its Applications
Year 2
- Business Research Methods
- Sales Management
- Marketing Processes
- Statistics and its Applications
- Entrepreneurship
- Managing People
- Management Ethics
- Consumer Behaviour
- Co-Operative Placement 2
- Internet and SEO Marketing
- Management Science
- Marketing Analytics
Year 3
- Marketing Research Project A
- Strategic Marketing
- Services Marketing
- Current Issues in Marketing
- Marketing Research Project B
- Strategic Management
- Co-Operative Placement 3
- Integrated Marketing Communications
- International Sustainable Marketing
- System Thinking for Sustainable Development in Business
Year 1
Electives (Choose one)
- Sustainability in Business
- Introduction to Branding
Year 2
Electives (Choose one)
- Introduction To Public Relations
- International Trade
- Social Media Marketing
Year 3
Elective (Choose one)
- Leadership
- Retail Brand Management
U1 – Appreciation of Ethics and Civilisations / Philosophy and Contemporary Issues
U2 – University Life
U3 – Business Law – Malaysian Perspective/ Religions in Malaysia (for Oil and Gas)
U4 – Extra-curricular Activity 1-3
