UCSI University & Colleges

Course Overview

Award:
UCSI University & Colleges
MQA Status:
Accredited
Internships:
Co-operative Placement available

Entry Requirements

Fees & Intakes

Jan May Sep
Home
3 years
Total
3 years
Registration Fee
MYR 400
Resource Fee
MYR 5,490
Tuition Fee (Home)
MYR 63,330
Total Payable Fee
MYR 69,220
Registration Fee
MYR 0
Resource Fee
MYR 0
Tuition Fee (Home)
MYR 0
Total Payable Fee
MYR 0

Scholarships

Course Content

Year 1
Fundamentals of Marketing
Fundamentals of Management
Business Accounting
Microeconomics
Marketing in Practice
Organisational Behaviour
Business Information System
Business Communication
Macroeconomics
Business Law
Co-Operative Placement 1

Year 2
One to One Marketing
Business Research Methods
Relationship Marketing
E-Marketing
Marketing Processes
Statistics and Its Application
Entrepreneurship
Managing People
Management Ethics
Customer Communication
Business Modelling and Spreadsheet
Business Mathematics
Internet in Practice
Co-Operative Placement 2

Year 3
Marketing Research Project A
Strategic Marketing
Services Marketing
Retail Marketing
Current Issues in Marketing
Marketing Research Project B
International Business
Marketing Promotion
Strategic Management
Strategic Information Systems Management
Co-Operative Placement 3

Year 1
University Life (MPU - U2)
Business Law - Malaysian Perspective (MPU - U3)
Extracurricular Learning Experience 1 (MPU - U4)

Year 2
Extracurricular Learning Experience 2 (MPU - U4)

Year 3
Extracurricular Learning Experience 3 (MPU - U4)

General Courses (MPU) are compulsory for all students
MPU-U1
Ethnic Relations (for Local students) / Malaysian Studies (for International students)
Islamic Civilisation and Asian Civilisation (for Local students) / Communication in Bahasa Melayu 3 (for International students)

Interested in

Marketing

from UCSI University, Cheras?


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