UCSI University & Colleges

Bachelor of Arts (Hons) in Branding and Advertising

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Intakes
Jan May Sep
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Duration
3 years

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Internship
Internship available
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UCSI University & Colleges
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Intakes : Jan May Sep
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Duration : 3 years
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Internship : Internship available
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Award : UCSI University & Colleges

Is this course for you?

Step 1 Check Entry Requirement
A-Level DD UEC 5B Diploma CGPA 2.00 STPM 2C Foundation CGPA 2.00 CPU Avg 60% IB Diploma 26 pts SACE/WACE ATAR 60
Step 2 Check Course Fees
Estimated fees is RM 69,110
Step 3 Check Nett Fee with Scholarship
Scholarships available: 6 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 38 institutions with 126 awards

Entry Requirements

Fees

Registration Fee
MYR 400
Resource Fee
MYR 5,400
Tuition Fee (Home)
MYR 63,310
Estimated Total Fees
MYR 69,110
Other Fee
Insurance @ MYR 30 / Year
Deposits
Caution Fee @ MYR 200 / Once-off
Library Deposit @ MYR 200 / Once-off

Awards & Scholarships

Course Content

Year 1

  • Fundamentals of Marketing
  • Business Information System
  • Introduction to Branding
  • Organisational Behaviour
  • Microeconomics
  • Statistics and its Applications
  • Fundamentals of Advertising
  • Macroeconomics
  • Co-Operative Placement 1
  • Introduction to Digital Marketing Visual Communication

Year 2

  • Sales Management
  • Co-Operative Placement 2
  • Writing for Mass Communication
  • Management Ethics
  • Marketing Processes
  • Business Research Methods
  • Consumer Behaviour
  • Business Accounting
  • Cross Cultural Management
  • Internet and SEO Marketing
  • Social Media Marketing

Year 3

  • Strategic Advertising Management
  • Integrated Marketing Communications
  • Strategic Brand Management
  • Service Marketing
  • Retail Brand Management
  • Advertising Media Planning
  • Co-Operative Placement 3

Year 2

Elective 1 (Choose one)

  • Basic Photography
  • Introduction To Public Relations

Elective 2 (Choose one)

  • Entrepreneurship
  • Managing People

Year 3

Elective 3 (Choose two)

  • Strategic Marketing
  • Current Issues in Marketing
  • Leadership
  • International Trade

U1 – Appreciation of Ethics and Civilisations / Philosophy and Contemporary Issues

U2 – University Life

U3 – Business Law – Malaysian Perspective/ Religions in Malaysia (for Oil and Gas)

U4 – Extra-curricular Activity 1-3

Interested in

Marketing

from UCSI University, Cheras?


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