Course Content
Year 1
- Fundamentals of Marketing
- Business Information System
- Introduction to Branding
- Organisational Behaviour
- Microeconomics
- Statistics and its Applications
- Fundamentals of Advertising
- Macroeconomics
- Co-Operative Placement 1
- Introduction to Digital Marketing Visual Communication
Year 2
- Sales Management
- Co-Operative Placement 2
- Writing for Mass Communication
- Management Ethics
- Marketing Processes
- Business Research Methods
- Consumer Behaviour
- Business Accounting
- Cross Cultural Management
- Internet and SEO Marketing
- Social Media Marketing
Year 3
- Strategic Advertising Management
- Integrated Marketing Communications
- Strategic Brand Management
- Service Marketing
- Retail Brand Management
- Advertising Media Planning
- Co-Operative Placement 3
Year 2
Elective 1 (Choose one)
- Basic Photography
- Introduction To Public Relations
Elective 2 (Choose one)
- Entrepreneurship
- Managing People
Year 3
Elective 3 (Choose two)
- Strategic Marketing
- Current Issues in Marketing
- Leadership
- International Trade
U1 – Appreciation of Ethics and Civilisations / Philosophy and Contemporary Issues
U2 – University Life
U3 – Business Law – Malaysian Perspective/ Religions in Malaysia (for Oil and Gas)
U4 – Extra-curricular Activity 1-3