Course Content
Year 1
Fundamentals of Advertising
Introduction to Digital Marketing
Introduction to Branding
Statistics and its Applications
Microeconomics
Macroeconomics
Business Information System
Organisational Behaviour
Fundamentals of Marketing
Co-Operative Placement 1
Year 2
Fundamentals of Management
Managing People
Business Accounting
Marketing Processes
Consumer Behaviour
Sales Management
Financial Management
Writing for Mass Communication
Business Research Methods
Management Ethics
Internet and SEO Marketing
Co-operative Placement 2
Year 3
Social Media Marketing
Strategic Advertising Management
Advertising Media Planning
Strategic Management
Operations Management
Final Year Project A
Strategic Brand Management
Retail Brand Management
Services Marketing
Entrepreneurship
Final Year Project B
Co-Operative Placement 3
Year 1
Elective 1 (Choose one)
Visual Communication
Sustainability in Business
For Malaysian students:
Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban)
For foreign students:
Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
All students:
U2 - University Life
U4 - Extra-curricular Learning Experience I
U4 - Extra-curricular Learning Experience II
U4 - Extra-curricular Learning Experience III
